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Privacy Policy

Last updated: September 9, 2026

1. Introduction

SMK Brands ("SMK Brands," "we," "us," or "our") is a trade name (DBA) of SMK Media LLC, a limited liability company organized under the laws of the United States. SMK Brands operates a brand and growth platform that builds, acquires, and scales service-based and consumer-facing businesses across healthcare, staffing, direct-to-consumer, ecommerce, and related verticals.

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our website at smkbrands.com (the "Site"), interact with our marketing channels, or otherwise engage with our products and services (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree, please do not use the Services.

2. Information We Collect

We collect information in several ways in order to deliver, improve, and secure our Services:

Information you provide directly: When you fill out a form, request information, apply for a partnership or acquisition opportunity, subscribe to our communications, or otherwise correspond with us, we may collect your name, email address, phone number, company name, job title, website, and any other information you choose to include in your message.

Information collected automatically: When you visit the Site, we and our service providers may automatically collect certain technical data, including your IP address, browser type and version, device type and identifier, operating system, referring URLs, pages viewed, time spent on pages, clickstream data, and approximate location derived from your IP address.

Information from cookies and similar technologies: We use cookies, web beacons, pixels, and similar tracking technologies to recognize your browser, remember your preferences, measure traffic, and deliver advertising. You can control cookies through your browser settings, but disabling them may affect functionality.

Information from third parties: We may receive information about you from our marketing and advertising partners, analytics providers, social media platforms (when you interact with our social content), and publicly available sources, which we use to enhance our Services and communications.

3. How We Use Your Information

We use the information we collect for the following business and commercial purposes:

Responding to your inquiries, applications, and requests for information about our Services, partnerships, or acquisition opportunities.

Providing, operating, maintaining, and improving the Services, including personalizing content and optimizing site performance.

Communicating with you about our company, brands, products, services, events, and other matters of interest, including marketing and promotional materials where permitted by law.

Analyzing usage trends, measuring the effectiveness of campaigns, and understanding how visitors interact with the Site so we can improve user experience and business outcomes.

Detecting, preventing, investigating, and addressing fraud, security incidents, prohibited or unlawful activity, and violations of our Terms and Conditions.

Establishing, exercising, or defending legal rights, and complying with applicable legal, regulatory, accounting, or tax obligations.

Processing transactions, fulfilling requests, and managing accounts where applicable to specific offerings we operate.

5. How We Share Your Information

We do not sell your personal information for monetary consideration. We may share information in the following circumstances:

Service providers and vendors: We share information with third-party service providers who perform services on our behalf, such as web hosting, analytics, customer relationship management, email delivery, advertising platforms, payment processors, and IT support. These providers are contractually obligated to protect your information and may only use it to provide services to us.

Affiliated entities: We may share information among our parent company, SMK Media LLC, and its subsidiaries, portfolio companies, and affiliated brands for consistent operations, marketing, and corporate purposes.

Business transfers: In connection with a merger, acquisition, reorganization, sale of assets, financing, or other corporate transaction, we may transfer information to the acquiring or successor entity, subject to applicable law.

Legal compliance: We may disclose information where required by law, regulation, subpoena, court order, or other valid legal process, or where we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a governmental request.

With your consent: We may share information with third parties when you consent to or direct such sharing.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Site. Common categories include:

Essential cookies — required for the Site to function correctly and cannot be disabled in our systems.

Performance and analytics cookies — allow us to count visits and traffic sources, measure performance, and understand how the Site is used.

Functionality cookies — enable enhanced functionality and personalization, such as remembering your preferences.

Advertising cookies — used to deliver relevant advertising, limit the number of times you see an ad, and measure the effectiveness of advertising campaigns.

Most web browsers allow you to control cookies through their settings. Where required by law, we will obtain your consent before placing non-essential cookies on your device.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

When you request deletion of your personal information, we will remove or anonymize it in our active systems, except where we are required to retain it for legal, accounting, or reporting purposes. Backup copies may persist until overwritten in our normal course of business.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security, and you provide information to us at your own risk.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access — request a copy of the personal information we hold about you.

Rectification — request correction of inaccurate or incomplete information.

Erasure — request deletion of your personal information, subject to legal exceptions.

Restriction — request that we limit processing of your information in certain circumstances.

Portability — request transmission of your information to another controller in a structured, machine-readable format, where technically feasible.

Objection — object to processing based on legitimate interests or for direct marketing.

Withdraw consent — withdraw consent at any time where we rely on consent to process your information.

California residents: Under the California Consumer Privacy Act (CCPA), you have the right to know, delete, and opt out of the sale or sharing of personal information, and to not be discriminated against for exercising these rights.

To exercise any of these rights, contact us at privacy@smkbrands.com. We will respond in accordance with applicable law, generally within 30 days.

11. Children's Privacy

The Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you believe we have collected information from a child, please contact us at privacy@smkbrands.com and we will take steps to delete it.

12. International Data Transfers

SMK Brands and our service providers may process and store personal information in the United States and other countries. If you access the Services from outside the United States, your information may be transferred to a country with different data protection laws. Where required, we will implement appropriate safeguards for such transfers, such as standard contractual clauses or other lawful transfer mechanisms.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Material changes will be communicated through the Site or via direct notice where required by law. Your continued use of the Services after any change constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

SMK Media LLC (d/b/a SMK Brands)

Email: privacy@smkbrands.com

General inquiries: info@smkbrands.com

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© 2026 SMK Media LLC. All rights reserved.

SMK Brands is a DBA of SMK Media LLC.